By Lida Sayahi – Entrepreneur, Real Estate Consultant, and Digital Branding Specialist
In recent years, the real estate industry — particularly in markets like Oman and France — has undergone significant transformation. On one hand, there’s a rising demand for high-quality and luxury properties in cities like Muscat; on the other, a growing interest in European property investment, especially in France, has opened new doors for international clients.
As a female entrepreneur actively operating across both these markets, my experience has taught me that success lies at the intersection of digital innovation, cultural fluency, and market intelligence. But achieving that success hasn’t been without its challenges — especially in sectors still influenced by traditional perceptions of women in business.
My Journey into Real Estate
My path into real estate began with a deep passion for helping people build financial independence and a desire to bridge markets across cultures. Living in Oman exposed me to the region’s dynamic growth, especially in the real estate and business sectors. I realized early on that real estate isn’t just about buying and selling properties — it’s about creating a sense of belonging, building long-term wealth, and empowering individuals to take control of their futures. This mindset has guided my work as a consultant and entrepreneur across Oman and France.
Real Estate in Oman: Growth Fueled by Urban Transformation
In Oman, newly developed areas like Al Mouj , Muscat Hills, Muscat Bay and Sultan Haitham City have become key investment hubs. A large segment of foreign investors is now seeking property ownership in freehold zones, where legally non-Omani nationals are allowed to buy and sell properties.
An important point is that property buying and selling by foreign investors is not permitted throughout all areas of Oman, but only in certain designated zones authorized by the government. This legal restriction makes the market both attractive and challenging for foreign investors.
This trend has made the market more competitive, specialized, and increasingly digital. However, key challenges remain, including limited access to transparent information, cultural nuances in negotiation processes, and the legal restrictions on foreign ownership.
ISKAN Marketing and Investment plays a crucial role in this market by providing accurate and specialized consultation tailored to clients’ needs in the real estate sector, helping them make more informed and confident decisions.
To overcome these obstacles, I have leveraged tools such as targeted digital marketing, CRM automation, and most importantly, authentic human-centered communication to build trust.
Real Estate in France: Investment Opportunities and Residency
Many clients residing in GCC countries choose to invest in cities like Paris or Nice—primarily for holiday use and personal enjoyment—while also focusing on long-term investment value and lifestyle enhancement.
For those seeking residency or visa opportunities through property investment, Home France, our company based in France, offers specialized services and expert support. We help you navigate the French real estate market, providing professional guidance in both buying and selling property to ensure you make the best possible investment.
Whether you’re looking for a vacation home, a lifestyle property, or a strategic investment, our team offers personalized advice to help you select the right location, understand market trends, and maximize both value and long-term benefits.
In addition, we assist clients in identifying the most suitable areas for holiday-focused investments, ensuring optimal financial return and personal enjoyment of their property.
Expanding Across the Gulf Region
In addition to Oman and France, I am actively working to expand my reach into other Gulf markets, including Kuwait, Qatar, and Saudi Arabia. These markets show growing demand for international real estate investment and residency programs. My strategic plan is to offer seamless, trustworthy services that help clients in these countries diversify their portfolios in Europe while addressing the unique legal and cultural considerations of each market.
Women in International Real Estate
The presence of women in the global real estate sector — particularly in traditional markets — still meets resistance. But I firmly believe that with expertise, transparency, and integrity, those barriers can be broken.
In my work, I aim to go beyond transactions. I act as a strategic advisor, guiding families and investors on how to build both financial growth and long-term stability through smart real estate choices.
“As a woman entrepreneur, I believe that expertise, courage, and empathy can break both mental and geographical boundaries.” – Lida Sayahi
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